"Strategic Eye has continually helped provide perfect positioning for the brands we represent by melding their expertise in market research with their vast knowledge of pharmaceutical marketing. Their name sums it up; they are our STRATEGIC partner in effectively positioning brands, they're our EYEs in defining the motions and needs of our target audiences."
Agency Director
Advertising agency

"The positioning process they follow has led us to concepts that delivered meaningful messages, strong test scores and ultimately strong sales results. I have truly enjoyed working with the Strategic Eye team and look forward to working with them in the future.
Vice President of Marketing
Large pharma company

Contact Us


  • 717-520-9013
  • 610-491-9663


Working with children requires extensive training and experience.  In order to produce valid and valuable research and ideation results, they must be communicated with and treated much differently than adults.

The professionals at Kids-in-sight have more than 30 years of experience working with children of all ages, giving us the ability to…

  • ‘Speak their language’
  • Develop age/grade and gender appropriate questions and stimuli
  • Recruit representative children who can feel comfortable openly expressing their opinions in a friendly and positive atmosphere
  • Understand and know how to navigate the dynamics that uniquely operate among children
  • Understand the developmental stages of children

At Kids-in-sight, we also leverage a myriad of qualitative techniques that have been developed and proven effective in accomplishing research with children.

  • Ideation sessions
  • In-depth interviews
  • Friendship pairs and triads
  • Mini-groups
  • Focus groups
  • Stacked interviews and groups

Our in-depth view of the issues that influence marketing to children will help to maximize your success with children’s products and services.