Contact Us


  • 717-520-9013
  • 610-491-9663
About Strategic Eye

Founded in 1993, over 95% of our business is from clients with whom we have an ongoing relationship. Selecting Strategic Eye consultants brings your team marketing and insight professionals committed to your goals.

Our Pledge To You…

  • To provide value-added service to every project
  • To provide recommendations that go beyond the pivotal learning
    • We apply our guidance as marketers to provide recommendations that are real-world, concrete, and strategically focused.

Additional Advantages:

  • We are strategic and target audience driven in our approach
  • We are analytically rigorous
  • We maintain flexibility in our approach
  • We provide application-friendly results

Meet The Team Leaders

Christy Stover, Principal

  • Hershey Foods—Senior Marketing Research Analyst
  • Kellogg’s—Marketing Research Director/Brand Marketing Manager
  • Founder SEI

Christy has over 25 years of marketing and market research experience.  Christy formed Strategic Eye in 1993 when she saw a need to provide strategic input to clients, with a marketing point of view.

Christy’s corporate and consulting experience gives her the unique ability to anticipate client needs and help drive their strategic development process.  Her qualitative, ideation and new products marketing skills have produced many success stories.

Mark Woepse, Principal

  • Joseph Schlitz Brewing Co.—Marketing Research Manager
  • Kellogg’s—Marketing Director / Director of New Products
  • J.M. Smuckers—Director of Marketing
  • Principal SEI

Mark has over 25 years of marketing experience.  Mark joined Strategic Eye as a Principal in 1996.  He saw an opportunity to bring expertise to developing marketing and positioning strategies that guide new products and tap the optimum potential of existing brands.

Mark has strong “right brain and left brain” skills.  Passionate and experienced building brands, and delivering insightful learning and strategies to drive sales and profit growth.

Debra Shortall, Field Director

  • Arbor—Project Manager
  • TIF—Director of Operations
  • SEI Field Director

Debra has over 25 years of marketing research experience.  She became our Field Director in 1998.  Debra was sought out to provide our clients with the highest standards in recruitment services.

Debra’s solid reputation has been built around her continued commitment to delivering nothing short of quality service and support to our clients, ensuring that all project requirements are fulfilled to specification.