Where Human Insight — Meets Strategic Foresight

Where Human Insight — Meets Strategic Foresight
Unlocking opportunity through qualitative depth and positioning precision.
At Strategic Eye, we bring over 30 years of experience helping healthcare, pharma, biotech, and consumer brands uncover clarity where it counts — with custom qualitative research and brand positioning that drive real-world results.
ABOUT US
The insights behind billion-dollar brands — and the startups challenging them.
Learn why 95% of
our work comes from
long-standing client relationships.
WHAT WE DO
Strategic insight
starts with asking
better questions.
Learn how our custom qualitative work and positioning expertise drive purposeful brand decisions.
EXPERTISE
We’ve navigated the complex, the sensitive, and the technical.
We’ve guided studies across diverse conditions, audiences, and challenges — always with strategic clarity in mind.
Client Voices
About Us

Founded in 1993, Strategic Eye is a boutique consultancy specializing in qualitative research and strategic positioning. More than 95% of our business comes from ongoing client relationships — a testament to our partnership mindset and the results we deliver.
We work with companies large and small — from Fortune 100 enterprises to emerging biotech brands — blending deep marketing experience with analytical rigor to uncover the emotional and strategic truths that move customers and markets. Whether you're launching a new product, refining a brand, or trying to unlock a breakthrough insight, we’re your strategic sounding board and hands-on partner.
What We Do

Qualitative Research
We don't stop at what people say—we uncover what they mean. Through our arsenal of qualitative techniques, we reveal the hidden drivers, underlying narratives, and tensions that influence behavior. Known for expert moderation in both direct and projective formats, we bring a level of finesse that unlocks deeper understanding.
Ask us about our newest approach that blends ideation and discovery for insight that’s not just rich—but transformative.
Positioning Strategy
Strategic Eye is known for building positioning strategies from the ground up — rooted in customer understanding, shaped for action, and guided by proven strategic principles.
Our approach is never cookie-cutter. Every project is custom-designed for your team, your goals, and your budget — whether you're preparing for launch, refining a mid-lifecycle brand, or repositioning against new competition.
Expertise

With decades of experience in healthcare, pharma, and biotech, we understand the nuance required to explore sensitive topics, technical detail, and diverse stakeholders.
We’ve conducted hundreds of studies across:
- Patients, all types of healthcare providers, pharmacists, payors, and technicians
- Brand teams, agency teams, and cross-functional stakeholders
- Indications spanning chronic, acute, and rare diseases
- Frequent study types include positioning strategy development, device and delivery system optimization, message and creative testing, barrier exploration, and case-based research
While we have extensive experience in substance use disorders, behavioral health, and respiratory care, our work spans a wide range of therapeutic areas across the healthcare landscape. This breadth allows us to quickly understand new indications while bringing meaningful context from related fields.

We help clients understand what motivates kids — as consumers, as patients, and as part of a family unit — offering rare insight into the emotional and behavioral dynamics that shape one of the most influential yet often overlooked markets.
CONTACT US
Let’s explore how Strategic Eye or Kids-in-sight can help uncover the insight to guide your next move.