Where Human Insight — Meets Strategic Foresight

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Where Human Insight — Meets Strategic Foresight

Unlocking opportunity through qualitative depth and positioning precision.

At Strategic Eye, we bring over 30 years of experience helping healthcare, pharma, biotech, and consumer brands uncover clarity where it counts — with custom qualitative research and brand positioning that drive real-world results.

ABOUT US

The insights behind billion-dollar brands — and the startups challenging them.

Learn why 95% of
our work comes from
long-standing client relationships.

WHAT WE DO

Strategic insight
starts with asking
better questions.

Learn how our custom qualitative work and positioning expertise drive purposeful brand decisions.

EXPERTISE

We’ve navigated the complex, the sensitive, and the technical.

We’ve guided studies across diverse conditions, audiences, and challenges — always with strategic clarity in mind.

Client Voices

VP of Marketing

Pharma Company

"Your expertise, professionalism, dedication to finding the absolute best solutions. You really are great! You have been pivotal to getting things right. You're awesome and I just want to say how much I value your partnership on this project. We would not be where we are without you."

Director of Marketing

Large Pharma Company

“Their years of marketing experience allow them to cut through the clutter and really get at the heart of what the respondent is saying. I find the team at Strategic Eye to be one of the best, if not the best, out there.”

President

Strategic Consultancy to Pharma

“The results have been amazing! Business is on fire, and everyone in the company knows that it is due to the advertising/positioning. Management is thrilled! THANK YOU for true partnership --- and great thinking.”

VP of Marketing

Large Pharma Company

“Strategic Eye continually helped us define strong positioning that led to meaningful messages, high test scores, and strong sales results.”

Vice President, Marketing

Leading Research Hospital

"I can’t thank you enough for jumping into the fray so willingly and quickly. It was a big gamble to shift the creative and the research was the initial proof that gave my leadership the confidence to move ahead."

Vice President

Large Financial Institution

They don’t just research; they guide. I trusted them to challenge me — and they did. They would tell me directly how they saw a situation, even if they knew that viewpoint ran counter to a view I held--that is very difficult to do. It was that honesty that made all the difference in our relationship."

About Us

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Founded in 1993, Strategic Eye is a boutique consultancy specializing in qualitative research and strategic positioning. More than 95% of our business comes from ongoing client relationships — a testament to our partnership mindset and the results we deliver.

We work with companies large and small — from Fortune 100 enterprises to emerging biotech brands — blending deep marketing experience with analytical rigor to uncover the emotional and strategic truths that move customers and markets. Whether you're launching a new product, refining a brand, or trying to unlock a breakthrough insight, we’re your strategic sounding board and hands-on partner.

What We Do

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Qualitative Research

We don't stop at what people say—we uncover what they mean. Through our arsenal of qualitative techniques, we reveal the hidden drivers, underlying narratives, and tensions that influence behavior. Known for expert moderation in both direct and projective formats, we bring a level of finesse that unlocks deeper understanding.

Ask us about our newest approach that blends ideation and discovery for insight that’s not just rich—but transformative.

Positioning Strategy

Strategic Eye is known for building positioning strategies from the ground up — rooted in customer understanding, shaped for action, and guided by proven strategic principles.

Our approach is never cookie-cutter. Every project is custom-designed for your team, your goals, and your budget — whether you're preparing for launch, refining a mid-lifecycle brand, or repositioning against new competition.

Expertise

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With decades of experience in healthcare, pharma, and biotech, we understand the nuance required to explore sensitive topics, technical detail, and diverse stakeholders.

We’ve conducted hundreds of studies across:

  • Patients, all types of healthcare providers, pharmacists, payors, and technicians
  • Brand teams, agency teams, and cross-functional stakeholders
  • Indications spanning chronic, acute, and rare diseases
  • Frequent study types include positioning strategy development, device and delivery system optimization, message and creative testing, barrier exploration, and case-based research

While we have extensive experience in substance use disorders, behavioral health, and respiratory care, our work spans a wide range of therapeutic areas across the healthcare landscape. This breadth allows us to quickly understand new indications while bringing meaningful context from related fields.

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Kids Logo complete

We help clients understand what motivates kids — as consumers, as patients, and as part of a family unit — offering rare insight into the emotional and behavioral dynamics that shape one of the most influential yet often overlooked markets.

CONTACT US

Let’s explore how Strategic Eye or Kids-in-sight can help uncover the insight to guide your next move.

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