"Their years of marketing experience allow them to cut through the clutter and really get at the heart of what the respondent is saying."
Director of Marketing
Large pharma company

"Their approach was customized with clear rationale, very comprehensive and robust. The costing was transparent and reasonable. And, we received regular updates, with write-ups on findings and implications of those findings. I plan to recommend them strongly to my colleagues."
Research Manager
Large pharma company

Contact Us


  • 717-520-9013
  • 610-491-9663
Qualitative Research

Our commitment to quality is evidenced by our delivery of top-notch field services. Our Field Director works hand-in-hand with the team to ensure first-rate accommodations and most importantly quality, accurate recruiting. With over 20 years of field experience, our Director is both knowledgeable and well respected in the profession. Our moderators have conducted thousands of qualitative sessions.


Qualitative Methods and Tools

  • Focus Groups
  • Mini Groups
  • Dyads
  • One-on-Ones
  • In-person
  • Phone
  • Phone-Web
  • Bulletin Board
  • Blogging / Vlogging
  • Show & Tell
  • Stacked Groups or Pairs
  • Placement & Report
  • Task
  • Sequential Groups or Pairs
  • Observation
  • Dual Facilitation
  • Sequential Moderating
  • Friendship Pairs
  • Tandem Facilitation
  • Child/Gate Keeper
  • Client Membership
  • Instruct & Play

We are proficient with consumers of all ages and ethnicity as well as with B2B professionals and the medical community, including physicians, dentists, pharmacists, specialty services, technicians and more.

More Qualitative Techniques

  • Drawing Exercises
  • Secret Ballots
  • Analogies
  • Segmentation Exercises
  • Story Completion / Writing
  • Personification
  • Role Playing
  • Picture Draw
  • Quadrant / Tradeoff Exercises
  • House of Cards
  • Word Salad        
  • Laddering
  • Collages
  • Sorts
  • Diary
  • And More